Friday, October 08, 2004

American Family Association Censorship

Dear Member,

In a hasty reversal, SC Johnson has decided NOT to sponsor TBS's cross-dressing show He's a Lady after all.

Earlier this week, news reports cited SC Johnson as the principle sponsor of the new reality show based on deceiving men who think they're going to participate in a "macho" show, but end up wearing women’s clothing and make-up. By the end of the series, the men are required to live their "feminine" life in front of hometown friends and family for a period of time.

In response to emails sent to SC Johnson by upset consumers over the sponsorship, the company is sending differently worded email messages holding the same position.

One email response from SC Johnson says, "As part of SC Johnson's advertising and marketing efforts, we review and evaluate programming on a constant basis. He's a Lady is scheduled to air October 19. As part of our ongoing evaluation process with our marketing brand teams, we are not sponsoring this program."

Another response simply says, "We have assessed the show and we will not sponsor it."

Thanks to your good actions, together we are making a difference! We will monitor the show for future advertisers and keep you informed of who they are.

Donald E. Wildmon, Founder and Chairman
American Family Association


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